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Wednesday, 2 January 2013

Brand Management Courses in Kolkata


Brand Management Courses in Kolkata

The boom in the economy has resulted in the immense growth of companies in India. Brand management is now one of the main areas of concern and importance for the business establishments. It is considered to be the best way of competing with the multinational organizations. The liberal policies of the government have encouraged more and more multinational companies to develop and promote their products in India. All these reasons have compelled the companies to hire people with expert knowledge of brand management to deal with this aspect of the business. One of the most popular states in India, Kolkata is home to several institutes offering career-oriented courses in India. Some of the institutes also offer brand management courses in Kolkata.

Brand Management Courses in Kolkata Institutes
Some of the prestigious institutions in Kolkata offer undergraduate as well as post graduate programs in brand management. A course in brand management covers all the major aspects of the field like market research, consumer demand, principles of brand management, branch launch and USP, analysis of the market trends, advertisement and marketing, brand promotion, packaging, distribution and even ways of marketing a brand. The curriculum offered helps the individuals to identify and understand the demands of the customers. However, it is essential for the candidates to pursue an MBA degree to make a career in the field of brand management. Candidates will have to qualify the Common Admission Test (CAT) or Management Admission Test (MAT) to join an MBA program in a reputed institute. Candidates who have completed their graduation from a recognized university are only eligible to sit for the entrance examinations. There are a number of B-Schools in India that offer MBA program in marketing.

Job Prospect of Brand Managers in Kolkata
Both government and private organizations recruit brand managers in Kolkata. Various companies like FMCG, diagnostic companies, advertising companies, financial service companies, pharmaceutical, banks and KPOs hire individuals with brand management background as brand development manager and product manager. Some of the multinational companies also provide lucrative pay packages and other facilities to the suitable candidates.
Brand Management Courses in Kolkata
Name & Address
Phone & E-mail



Indian Institute of Social Welfare and Business Management,
Management House, College Square West,
Kolkata-700 073
Ph :91-33-22413648/3756/5792/8694,
Fax : 91-33-2241 3975,
E-mail : iiswbm@iiswbm.




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