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Wednesday, 2 January 2013

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Brand Management Courses

Brand Management Courses highlight the benefits of recognizing the importance of a brand manager who identifies a brand that will cater to consumers and devise marketing strategies to establish brands in the market. It also involves detailed analysis of the competitive brands in the market, identifying the needs of the consumer and devising the promotional tools required to highlight the unique selling propositions of the brand.

An applicant should complete his or her graduation in any discipline and appear for the entrance examinations like CAT (Common Admission Tests) or MAT (Management Admission Tests) for pursuing MBA courses in India (Master of Business Administration). An MBA in marketing is a prerequisite for becoming a Brand Manager.

Benefits The following are the areas covered in a Brand Management Course
  • Principles of Brand Management
  • Market Research.
  • Analysis of the Market Trends.
  • Consumer Demand
  • Brand Launch and USP
  • Market Research
  • Brand Research
  • Advertisement and Marketing
  • Brand Promotion
  • Distribution, Packaging and Marketing of a Brand
Courses in India The following institutes offer courses on Brand Management in India:
  • Indian Institute of Management - Kolkata, Ahmedabad, Bangalore, Lucknow and Indore.
  • Indian Institute of Science and Management - Pundag, Ranchi - 834004.
  • Symbiosis Institute of Management Studies - 15th Lane, Prabhat Road, Pune - 411004.
  • SP Jain Institute of Management and Research - Munshi Nagar, Dadabhai Road, Andheri (West), Mumbai - 400058.
  • Xavier Institute of Management and Entrepreneurship - Seva Sadan Campus, 3rd Block, Koramangala, Bangalore - 560034.
  • Institute of Management Bhubaneswar - Gyan Vihar, Rasulgarh, Bhubaneswar - 751010
  • MP Birla Institute of Management - 43, Race Course Road, Bangalore - 560001.
  • Indian Institute of Planning and Management - IIPM Tower, C - 10, Qutab Institutional Area, New Delhi - 110016.
  • Indian Institute of Social Welfare and Business Management - Management House, College Square(West), Kolkata - 700073.
  • Bharatiya Vidya Bhavan - Block FA, Sector III, Salt Lake, Kolkata - 700097, and 77, Ashutosh Mukherjee Road, Kolkata - 700025.
Scope in India
An individual who has successfully completed a course in Brand Management can work as a Product Manager or Brand Development Manager in reputed companies like Hindustan Lever, Mahindra and Mahindra, Godrej India, Sun Pharma, Alkem Pharma, Aditya Birla Group, Reliance, Wipro Consumer Durables, Dabur, Bajaj, Kotak Mahindra etc. The pharmaceutical industry, FMCG industry, mobile telephones industry, insurance companies and a host of other industries employ Brand Managers to promote and develop their products.

Scope Abroad
The plethora of brands available globally are opening job opportunities for Brand Managers in companies like Sara Lee, Reckitt Benckiser, Unilever, Procter and Gamble, General Mills, Mars, Nestle, Novartis, Pfizer, Cipla, Ranbaxy, GSK, Vodafone, Pepsi, Cocoa Cola, Aviva Life Insurance and many other companies. Pharmaceutical and Health Care industries abroad also provide lucrative opportunities for product specialization managers.


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